Offene Multimediale Galerie


Offene Multimediale Galerie
Nine artists/art collectives will create nine digital works of art for nine publicly accessible locations in
the centre of Innsbruck. If you're wondering, "Wait whaaat, but digital content doesn't need locations. Digital content is available everywhere, that's why it's such a hit! ", then you are absolutely right. But digital formats can also do much, much more and quite different things than letting the Bomfunk MC's Evergreen "Freestyler" rock anytime and anywhere a network connection can be established.
Digital content can, for example, also be the way the "omg ibk" will be!

The project of the omg ibk is aimed at lovers of contemporary art who are not afraid of contact with (new) technologies. If you feel addressed now, we want to cheer: It's 2012, we are in the FUTURE now! " We have designed and generated the FUTURE together with representatives of various art and cultural institutions, IT, audio-video and web experts, craftsmen, and some of the best contemporary artists.

By scanning the QR codes, the output/playback of the digital works of art will start immediately. You can either see or listen to them directly on your own end device or on secondary output devices (beamers, screens, loudspeakers, etc.), which have been installed in advance in the immediate vicinity of the QR codes. The dynamic designer QR codes are printed on aluminium signs and framed in gold, making them easy to recognize around the city. You will only be able to see or listen to the artwork once you have scanned the QR code.
The pilot event " or digital ways out of the analogue crisis" will not only be a premiere for Innsbruck, but a global one. The omg ibk is an attempt to rethink the mechanisms and attributes of the digital gallery and the digital work of art, to uncover undreamt-of potential and to reassemble it accordingly.

The omg ibk attempts to max out the advantages of digital art in a beneficial way in order to nullify the disadvantages. The exhibition can be visited free of charge during the entire exhibition period, 24/7 as often as you want, as long as you have the technological prerequisites - terminal device with Internet access - which practically is the case for our whole society.


digital ways out of the analogue crisis

At the first omg ibk exhibition, we immediately want to go medias in res since there will be works that deal with digitalization per se and especially in the art and culture sector. We principally want to give an outlook on the possibilities but also on the dangers that this elementary paradigm shift entails. The minimum requirement for the works of art is that they are stored digitally and can also be retrievable. In addition to the obligatory digital medium, all other media, techniques, and tricks may also be used for the realization of the work. It is up to the artists/art collectives themselves, whether they start analogue and digitalize the result, or work exclusively digitally. They may also choose their preferred medium themselves.

We have deliberately left the exhibition theme open to interpretation in order to provoke artistic individuality and thus inspire diverse digital artworks through different reflective approaches. The artists/collectives shall be free to decide whether they want to formally include the respective exhibition location in their work or consciously keep it separate from it.

Both the thematic framework of the first omg ibk exhibition and the concept are meant to be understood as a reaction to the existence-threatening, persistent COVID-19 pandemic.



We would like to thank the location operators and location owners for the cooperation.

Offene Multimediale Galerie Innsbruck



When speaking of media art, there is a wide field ahead of you that can probably only be narrowed down by calling it art that expresses itself with and through electronic media. The origin of media art is dated to 1950, which was a time of new beginnings at all levels of society. Musicians like Stockhausen started to deal with sound production through electronic media. The first experimental tests of computer imaging were undertaken by Ben F. Laposky in the US and by Herbert W. Frank in Germany. Founded in 1960 by George Maciunas, the art movement “Fluxus”, which was defined by an attack on established art and its fetishization of the artwork, extensively dealt with the medium of television. The more comprehensive in its means this in no way uniform type of art production, which dealt with new media, became, the more differentiation in its description from the outside was needed. To paraphrase Luhmann, one could say that art only really exists if it is talked about – and perhaps as adequately as possible. The phenomenon media art is a very heterogeneous structure that is not defined by uniform goals or a common direction. But all media artists have one thing in common: the specific starting conditions predefined by a medium. Good media art therefore always takes the conditions of its possibilities into account and thereby often discloses aspects of the medium that are not apparent at first sight. When speaking about digital art nowadays, it is almost certain that at some point the term “NFT” will come up. NFT stands for NON-FUNGIBLE TOKEN and, simply put, is a certificate of authenticity, which in our case is assigned to a digital artwork. The work shall thereby obtain a value that could not be achieved through arbitrarily reproduced contents. In a way, the goal is to create artificially forgery-proof collector’s items. While the Fluxus artists set out to subvert a fetishization of the artwork, this new technology re-established exactly this by attempting to make non-material artworks unique and thus artificially desirable. Andy Warhol, who reacted to our time of mass media image production with his serial image production, has also been crossed out by the claim of NFT.

Mag. phil. Rene Nuderscher beschreibt sich selbst treffend als „Theorieliebhaber, Kulturarbeiter, Konzertveranstalter, Soundartist (Hoolshopper) und digitaler Streuner!“ Er reflektiert im Text über die Anfänge, diverse Meilensteine, Paradigmenwechsel und die jüngsten Entwicklungen im weiten Feld der Medienkunst.


A special thank goes out to all our supporters that make this project possible


In kürze!